Microsoft Ad Campaigns Growing

Microsoft has announced two new deals that will certainly help the growth of their Ad campaigns. The First one is a deal they have cut with Electronic Arts (one of the largest game producers) to provide in-game advertising. So far the five games they have announced to have ads in are: Madden NFL 08, NASCAR 08, NHL 08, Tiger Woods PGA Tour 08 and Skate. Although 35 other game publishers already use Microsoft’s Massive Inc. for in-game ads this should really be a huge boost for Microsoft considering how popular EA games are. The second Deal that has been cut involves the popular site Digg.com. Microsoft will be providing Digg with Contextual and display advertising for at least three years according to sources. Many Digg users are complaining, stating this may mean the end of content about Linux or apple while other users see this as a chance for Digg to possibly expand it’s services with this new source of revenue. Google and Yahoo are still way ahead in online advertising revenue, but with deals like this being cut Microsoft could become a serious player in this booming market really quickly.

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