Apple Inc. suddenly dropped the price of its iPhone today, stating that it was seeking to broaden the market for the popular but expensive phone for the Christmas season.
A new iPod model has touch-screen controls and built-in Wi-Fi.
Apple also introduced a new digital music player modeled after its iPhone and struck a wireless music distribution deal with the Starbucks coffee chain. Apple, which rarely drops the prices on its products, cut the price of its 8-gigabyte iPhone by $200, to $399.
Steve Jobs, said in an interview after the announcement that Apple would have been able to hit its publicly declared target of a million iPhones sold in the United States by the end of this month, even without a price cut.
“We’re a high-volume manufacturer, and we’re pretty good at getting costs down,” Mr. Jobs said. “It’s very clear we have a breakthrough product on our hands, but its also clear that many can afford it, some can’t. We’d like to make it affordable to even more folks going into this holiday season.”
I believe we all saw this one coming.
28 comments ↓
The price on those things were way to expensive. The price should be dropping even further. Its just hard to wait because we all want a new product when they first come out.
Yeah, the price was way to high, but fairly priced now. I would love to own an Iphone but I just bought a new HTC and can’t justify it just yet.
I Think, It’s Very Nice…
new one is out now and the price is way down
yeah we did see it coming
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cheaper now still
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